Default
Wordmark
To confirm · Derived file Made from the Site Kit's white wordmark, recolored to match the verifyyou.com nav: lockmark in verified green, name in ink #1D1D1F
Brand and press kit
Everything you need to put our name on something.
This page is for partners, customers running co-marketing, press, and anyone at VerifyYou building a deck. Every file here is current and ready to use.
Logo
Use the lockup that matches your background.
The wordmark is the default: the green lockmark with the name in ink on light backgrounds, and all white on dark ones. Use the lockmark on its own only where the name already sits close by, or where the space is square, such as an app icon or a social avatar.
Earlier tile lockups
To confirm · The new site uses the lockmarkThese are Grant's tile lockups from July. The new verifyyou.com uses the lockmark above, so check with us before you send a tile lockup to a partner.
Horizontal lockup
Stacked lockup
Stacked lockup
Color
Green means verified, and we spend it nowhere else.
Pages sit on white, gray and black panels, with deep green saved for the final call to action. Verified green marks a passed check, the lockmark and the one button in the nav.
Verified green
#34A853
For verified states, the lockmark and the one call to action in the nav. Use it as a fill or for large text.
- HEX
- #34A853
- RGB
- 52 168 83
Ink
#1D1D1F
Headings and text on white and gray panels.
- HEX
- #1D1D1F
- RGB
- 29 29 31
White
#FFFFFF
Panels and cards, and text and graphics on dark panels.
- HEX
- #FFFFFF
- RGB
- 255 255 255
Black
#141412
The dark panel and the hero field.
- HEX
- #141412
- RGB
- 20 20 18
Measured contrast
On white · #FFFFFF
Ink #1D1D1F
16.83:1
Passes as text
Use for textBody gray #68686D
5.54:1
Passes as text
Use for body copyVerified green #34A853
3.06:1
Fails as text
Use as a fill or a markText on a verified green fill
passes
fails
On black · #141412
White #FFFFFF
18.44:1
Passes as text
Use for text and graphicsBody gray #A1A1A6
7.17:1
Passes as text
Use for body copyVerified green #34A853
6.04:1
Passes as text
Keep green off dark panelsMeasured against WCAG 2.2 AA, which asks for 4.5:1 for text. Verified green fails as text on white, so it goes there as a fill or a mark with dark ink on top. It passes on black, and the brand rule still keeps it off dark panels: graphics there are white and gray.
Supporting palette
Gray panel
#EAEAEA
Deep green
#0E3B22
Body gray
#68686D
Accent green
#008236
Flag amber
#E08A2E
Green wash
#EEF9EB
- Panels alternate white, gray and black, and the same tone never touches itself. Deep green closes a page, once.
- Green never decorates and never fills a background. It marks something that passed.
- Any green fill takes dark ink #121A16 on top, which passes as text. White text on green fails.
- Flag amber means a person should take a look. Next to green it always carries a label or an icon, because the two look alike to people with deuteranopia.
- Graphics on dark panels are white and gray, with no green.
- Body copy is #68686D on white and #5C5C61 on gray, so it clears 4.5:1 on both.
Type
Momo Trust Display sets every heading, and Momo Trust Sans sets the rest.
Headings come in four sizes, so a page title always outranks a section heading. JetBrains Mono appears only for figures inside product graphics.
Momo Trust Display · Regular · type to try it
Keep the internet human.
Display face
Momo Trust Display
Every heading, from the page title down to a card title. Always set it at weight 400, because the face is already heavy.
The licence lets anyone use, share and bundle the font, as long as the licence file travels with it.
Text face
Momo Trust Sans
Everything else: body copy, buttons, eyebrows and captions. Regular for text, SemiBold for buttons and eyebrows.
Data face
JetBrains Mono
Use it inside product graphics only, for figures, hashes and labels.
The type ladder
Trust OS for the digital world.
Everything you need, in one platform
Passive signals check every session
Cross-network
Platforms are drowning in bad bots and ban evaders.
Risky sessions get an anonymous HumanCheck.
Products
Never bold the display face. Tracking runs from -0.024em on the page title to -0.01em on a card title, and every heading wraps balanced.
Video
Watch HumanCheck here, or take a file for your own site.
Use the files as they are. If you need a different cut, length or caption, ask us first.
Files for your site
HumanCheck product demo 16:9
HumanCheck product demo 9:16
Learn more about VerifyYou
HumanCheck product walkthrough and dashboard demo
A full tour of HumanCheck and the VerifyYou dashboard, from setting up a check to reading the results.
HumanCheck, explained by our CEO
David Graham, CEO and co-founder of VerifyYou, walks through what HumanCheck does and where it fits in your product.
Do and don't
Here is the right way, next to the ways it goes wrong.
Keep the mark in its own colors
Never recolor the mark. Use only the color versions in the logo files.
Let the mark stand alone
VERIFIEDNever build the mark into another graphic, such as a badge, a seal or a shield.
Use the artwork, never retype it
VerifyYouNever retype the wordmark in another font. The lockup files are the only source.
Keep the proportions
Never stretch or squash the lockup. Scale it from a corner so both sides move together.
Give it a calm background
Busy image
Don’tNever place the logo on a busy image where it loses contrast.
Keep it large enough to read
Never shrink the logo until the wordmark blurs.
Give it room
Partner name · Launch week · Sign up todayNever crowd the logo with other text or graphics.
Show certification marks as issued
A standards body mark, such as the AICPA SOC mark or an auditor’s badge, goes on the page intact. Never recolor it or build it into another graphic.
The round badge is a stand-in shape, not a real certification mark.
Language
Get the names right, and leave out the words we never use.
Most mistakes about VerifyYou are word mistakes. Check this section before anything about us goes out.
AProduct names
01 · The product
HumanCheck
The API, the SDK, the integration.
Add HumanCheck to your platform.
Run a HumanCheck.
02 · The technology
HumanProof
The underlying technology. Use it in press and technical contexts.
Powered by HumanProof technology.
03 · The statusPlanned for v2
HumanPass
The verified status a person earns.
You earned your HumanPass.
BWords we never use
| Instead of | Say |
|---|---|
| Em dashes | Commas, periods, colons or parentheses. |
| “hash” or “facial hash” | “unique anonymous credential” |
| “identification”, “identify” or “ID”, in any way that suggests a government document | We confirm humanness. Say that we confirm a real, unique human. |
| “isn’t just” or “not just” | Rewrite it forward and say what we are. |
| “synthetic” | Rotate between AI-generated, machine-generated, fabricated and non-human. |
| A rhetorical question followed by its own answer | State the point plainly. |
| Sentence fragments for drama | Write full sentences. |
| Competitor names, in any published copy | Leave them out every time. |
| Passive voice | Active voice. Say who does what. |
| “less” when you mean price | “cheaper” or “lower cost” |
The hard rule
Never describe how the check works, what we collect, or how anything is stored.
This applies to positive claims and to denials alike. Quote the paragraph below instead.
Nobody uploads a document and nobody hands personal information to the platform. You receive an anonymous confirmation plus an audit trail you can show a client. VerifyYou is SOC 2 Type II, ISO 27001:2022 and GDPR compliant.
CBoilerplate
Short
26 wordsVerifyYou confirms that a real, unique human sits behind an account in seconds, so platforms can open up the things they had to keep locked down.
Medium
51 wordsVerifyYou confirms that a real, unique human sits behind an account in a few seconds, without asking anyone for a document. Platforms run a HumanCheck at the moments that matter, whether that is a signup, a payout or a checkout, and get back a clear answer plus the signals behind it.
Long
104 wordsVerifyYou confirms that a real, unique human sits behind an account in a few seconds, without asking anyone for a document. Platforms run a HumanCheck at the moments that matter, whether that is a signup, a payout or a checkout, and get back a clear answer plus the signals behind it. Panel members, contributors and players never hand over personal information, and the platform receives an anonymous confirmation plus an audit trail. VerifyYou is SOC 2 Type II, ISO 27001:2022 and GDPR compliant, and tested by iBeta to PAD Level 1 and 2 under ISO/IEC 30107-3. Our mission is to keep the internet human.
Certifications
These are the standards we hold, in plain English.
Use each mark exactly as its issuer supplies it. Never recolor a certification mark or build it into another graphic.
SOC 2 Type II
An independent audit of security controls, tested over a period of months rather than on a single day.
Press kit
Everything a story needs, one click each.
Company facts
- Company
- VerifyYou
- What we do
- VerifyYou confirms that a real, unique human sits behind an account in seconds, so platforms can open up the things they had to keep locked down.
- Founders
- David Graham (CEO), Marty Weiner (CTO) and Axel Eschholz (CPO)
- Website
- verifyyou.com
- Contact
- hello@verifyyou.com
David Graham
CEO and co-founder
-
Portrait
JPG · 1000 × 1500 · 238 KB
-
Square
JPG · 1000 × 1000 · 123 KB
Marty Weiner
Co-founder and CTO
-
Portrait
JPG · 972 × 1200 · 80 KB
-
Square
JPG · 860 × 860 · 58 KB
-
Horizontal
JPG · 686 × 457 · 54 KB
Booking Marty Weiner for a show? His press kit has bios, clips and questions.Open
Download everything
Take the whole kit in one file.
- Logos5 wordmark and lockmark files as SVG, plus 15 transparent PNGs at 400, 800 and 1600 px wide, and 3 earlier tile lockups in their own folder
- FontsMomo Trust Display as TTF with its licence, plus 4 web fonts for Momo Trust Sans and JetBrains Mono
- VideoProduct demo in 16:9 and 9:16 at 1080p, with poster frames
- Press5 founder headshots
- Marks1 certification mark, exactly as issued
- TextBoilerplate, language rules, color values and type sizes
Not in the zip: 4K MP4 files. Download those from the video section.