The Human Data Premium
Read our white paper on why cost per quality response will define the next era of market research.
Ammar Khan
Cost per complete used to tell you what a study cost. It does not anymore.
A Dartmouth researcher published a study in PNAS last November showing AI agents pass 99.8% of standard survey quality checks at five cents per response. A real human earns roughly a dollar fifty in incentives for that same survey. The math has flipped, and most of the cleanup happens after the contamination is already in your dataset.
We spent the last several months building the case for a different model, one that protects quality at the point of entry, where it is cheapest to defend and hardest to fake.
The full white paper covers the scope of the crisis, the funnel that turns AI capital into human data scarcity, the three layers of cost traditional cleaning misses, and where the industry is heading. The one-pager condenses the core argument for buyers who need the short version.
→ Read the white paper
→ Get the one-pager
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